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Wednesday, April 12, 2006

New Sponsor

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French star Thierry Henry has always been one of the most important images of Nike. But now he signed a contract with rival sponsor Reebok, shocking the football brands world.

It's important to mention that Paul Harrington, the president and chief executive of Reebok, announced: "We will market him in ways that demonstrate to Europe and the world the perfect fit that lies between Reebok and Thierry.

"His public stance against racism and his commitment to social issues outside of football fits our 'I am what I am' brand campaign."

In fact, Reebok company was bought by Adidas-Salomon in a £2.1bn deal, increasing Adidas' market share but still dwarfed by Nike's majority share in the business.

1 Comments:

Anonymous Anonymous said...

Instead of buying Reebok or Adidas Went out and bought rival sportswear today.

10:50 AM  

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